Jim Reiman walked into a failing chain of 30 cell phone stores in Shanghai with no experience in China and no background in retail. He walked out years later as CEO of a London Stock Exchange-listed company with over 300 stores and revenue grown from $2.25 million to a quarter-billion dollars. That is what preparation looks like.
Today, he resolves billion-dollar disputes as an AAA Master Mediator, an invitation-only panel comprising the top mediators as rated by counsel. He teaches senior executives at the Oxford Programme on Negotiation. He holds 19 international and domestic patents as co-inventor.
Three careers. One thread: a disciplined approach to preparing for any negotiation, any dispute, any high-stakes conversation.
Negotiation Simplified is the written expression of everything he has learned across four continents and three decades. It is not theory. It is the system he built, and continues to use, where deals live or die.
Serious negotiations rarely fail at the table. They fail in preparation.
Across corporate turnarounds, complex arbitration matters, and executive classrooms, Jim Reiman observed the same pattern: organizations devote immense effort to tactics while overlooking the structured thinking that should occur beforehand.
His work focuses on correcting that imbalance. Reiman developed a preparation framework that helps leaders approach negotiations with clarity, discipline, and strategic awareness before discussions begin.
The approach emphasizes several core considerations:
This framework is presented in Negotiation Simplified, offering executives a structured method for improving negotiation outcomes across industries and situations.
Former Acting US Ambassador to China
Former US Ambassador to New Zealand and Samoa
Director of Council and Trade Negotiations, World Trade Organization
Former CEO, Dun & Bradstreet
Kellogg School of Management, Northwestern University
Director of Global Trend & Design at Bed Bath & Beyond
Director General, Chartered Institute of Arbitrators
Executive Director, Local Initiative Support Corporation New York City
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In Negotiation Simplified, former CEO and international arbitrator Jim Reiman extracts decades of high-stakes experience into a clear, actionable framework. Written by a practitioner for practitioners, this book moves beyond theory to provide the tools and thought processes that yield better results.
The core? Four foundational skills every negotiator must master: goal-setting, preparation, listening, and self-awareness. Reiman demonstrates these through real-life anecdotes contributed by eight world-renowned negotiators, including ambassadors, CEOs, and WTO directors, showing how these skills produced exceptional outcomes across vastly different contexts.
Whether overseeing a multibillion-dollar acquisition or navigating internal corporate conflict, the stakes may differ but the principles remain constant. Reiman simplifies without being simplistic, posing critical questions to help readers identify options, analyze information, and choose the correct path forward.
Negotiation Simplified is not just a book. It is the codification of a system forged in boardrooms and arbitration chambers across four continents.
When Jim Reiman walked into that failing Shanghai chain, he didn’t bring a playbook. He brought a way of thinking. A method for diagnosing problems, identifying stakeholders, and knowing exactly when, and how, to move.
That method saved the company. It grew 30 stores to 300. It took a business from $2.25 million to $250 million in revenue.
The method now resolves disputes where millions, sometimes billions, hang in the balance. As an AAA Master Mediator, Reiman sits across from counsel who has spent years preparing for a single hearing. He sees what works. He sees what others don’t.
And the method fills classrooms at Oxford, where senior executives from around the globe come to learn one thing: how to prepare for the negotiations that define their careers.
This is not a book about theory. It is a book about what actually works, because it has.
“Negotiation Simplified does what its title states—it provides a clear, non-technical description of the thought processes and techniques successful negotiators use. It is a light and easy read, full of real-life anecdotes. It will make you more self-aware and help you improve your negotiation results.”
“In Negotiation Simplified, Jim Reiman transforms theory into digestible and straightforward lessons for newcomers and experienced negotiators. His seamless prose and memorable examples make it easy to retain the lessons. And the chapters’ ‘takeaways’ provide the framework to implement these lessons quickly. You will return to this book as you would return to a wise mentor.”
“The wisdom of Negotiation Simplified rests in the practical lessons it distills from countless negotiations. Reiman sets forth in straightforward and simple terms these lessons so they can be adapted to the diversity of negotiating situations that arise in business and across all relationships.”
“While the focus is on business negotiations, Reiman provides a useful and accessible framework for understanding the type of negotiations we all have every day with family, friends, at work, in life. Both a quick read and an informative one.”
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